Data-driven e-commerce

Using Google Analytics to learn about and market to your customers Data has always been a part of online marketing and the data-first model should be no stranger to online marketers. Data-first means instead of running campaigns or strategies and then looking at the data to determine success or not, …

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Never miss out on a sale

Businesses large and small never want to miss out on a sale. In 2009, Jim McKelvey was operating a glass-blowing business and lost out on a sale because he was unable to accept credit cards. You may know the story: out of that experience McKelvey and Jack Dorsey founded Square, …

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Sellers on Amazon.ca are thriving, achieving a record-setting $1B in sales in 2016

FBA sales on Amazon.ca increase 100% over Black Friday and Cyber Monday Fulfillment by Amazon delivered more than two billion items for sellers worldwide in 2016 FBA items shipped worldwide grew more than 50% during the holiday season Thousands of sellers worldwide joined the Seller Fulfilled Prime program SEATTLE — Amazon today …

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Five tips for a successful e-commerce integration

  To succeed with e-commerce at any scale you need to connect your accounting, ERP, POS or warehouse systems to your e-commerce software. While managing a handful of orders a day manually might be slightly inconvenient, managing 50 or 100 is a big challenge and 1,000+ is impossible. There are …

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The mobile wallet opens up opportunities for marketers

Marketers leveraging mobile wallet to connect with customers in real-time   In today’s always-connected world, smartphones are literally everywhere—including in our hands, on our bedside tables and at our side when we’re shopping. So are opportunities for marketers who want to engage their customers by delivering relevant, customized, location-aware content …

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U.S. customers eager to buy online from Canada

One retailer details how U.S. purchases have played a big role in the company’s success  Fred Pritchard tapped a small vein of online gold a few years back when the company he works for, Golda’s Kitchen, stocked a cooking accessory popularized by celebrity chef Jamie Oliver. U.S. shoppers were clamoring …

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Mobile drives over a third of all email-generated revenue for the first time

New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly CHICAGO — For the first time, mobile accounted for a third of all email-driven revenue in Q3 2016, a milestone in the shrinking gap between desktop and mobile, according to data from Yes Lifecycle …

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Blackbaud speeds the pace of giving with Apple Pay

Charleston, S.C. — Blackbaud, Inc., the world’s leading cloud software company powering social good, announced today it has added Apple Pay to Blackbaud Merchant Services so its nonprofit customers can offer donors an easy, secure and private option for digital checkout, just in time for holiday giving. This news comes in …

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Honk offers simpler, more secure way to pay with Masterpass

TORONTO, ON — Honk, North America’s fastest and most convenient way to find and pay for parking, has partnered with Mastercard to let Honk users pay more easily with Masterpass. Masterpass is a global digital payment service that simplifies online and in-app payments on connected devices. It stores all payment …

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Black Friday has gone global

An international survey taken among 3,400 participants in eight developed countries on online shopping during the holiday season, shows that Black Friday is becoming a major shopping event outside the U.S. In the U.S. approximately 26% of the respondents stated they plan to buy online on Black Friday while around …

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