Location, Big Data and Privacy
Welcome to the New World of the Hyper-Mobile Marketer Direct marketers are in many ways like investigative journalists, always focusing on the five Ws – the why, who, what, when (with the order depending on the product or solution) and, now with greater accuracy, the where to create a hyper-targeted …
CertainSource Unveils the First B2C Email Retargeting Solution, Empowering Marketers to Convert More Prospects without Increasing Media Spend
Enhanced Customer Acquisition Funnel Management Offering, Used By Leading Brands Including Gerber, Publishers Clearing House and Palm Beach Jewelry, Generates More Revenue and Greater ROI from Customer Acquisition Campaigns CertainSource, the leading B2C customer acquisition company, has unveiled CertainSource 3.0, a platform for global consumer brands to most effectively grow …
Adobe Unveils Industry’s Most Advanced Programmatic Advertising Platform
Integration of Traditionally Disparate Technologies Delivers Unparalleled Personalization, Transparency, and ROI Adobe today announced the industry’s most advanced programmatic ad platform for advertisers and media publishers leveraging fully integrated solutions in Adobe Marketing Cloud. Powered by Adobe Media Optimizer, the new “self-service” technology allows advertisers for the first time to …
Zonetail secures $2.3 Million in Series A financing to further develop first ever “anchored local” hotel/condo/office tower app
App developer and tech startup Zonetail Inc. (Zonetail) is proud to announce that it has raised $2.3 million CDN in Series A financing through private investors. The round of financing will help further develop its “anchored local” white-label hotel app, and grow its market and revenue. Zonetail is the world’s …
Beyond Digital: Empowered Consumers Seek Out Tailored, Inspiring Content Experiences That Transcend Platforms
It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume their preferred content. Canadian entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5% over the …
Survey Says: Consumers Prefer to Stay Connected with Businesses via Email
New Constant Contact research indicates Canadian small businesses are missing a valuable opportunity to reach customers and prospects As the one-year anniversary of Canada’s Anti-Spam Legislation (CASL) draws near, new research from Constant Contact®, Inc. underscores the continued importance of email marketing to both small businesses and the consumers they serve. …
Why Android Pay is a big deal
Google announced Android Pay last week at its I/O conference. The internet giant outlined a set of APIs that will allow developers to add an Android Pay button to their app and banks to enable payments in their existing applications, facilitating in-app and in-store payments on Android devices with KitKat 4.4 …
The Great White North Testing Ground
Canada has long been an important country for app developers. It’s often where developers first launch their apps – to test and solicit feedback before distributing their apps globally. So, what makes this market unique in the mobile ecosystem? In Flurry from Yahoo’s latest report, we take a closer look at Canadian …
DM Wrap-up: week of May 4
Cineplex Digital Networks named Content Creator of the Year Winner of three awards at the 2015 International Digital Signage Awards Cineplex Digital Networks (“CDN”), continues to garner recognition for its strategic thinking and technology, as it was presented with the Overall Content Creator of the Year award at the 2015 …
Yesmail Study Finds Mobile Email Conversion Rate Jumps 70 Percent Year-over-Year
Report shows significant growth in mobile orders and revenue on smartphones and tablets Mobile email conversion rates jumped 70 percent over the past year as marketers adjusted their strategies to better cater to customers opening messages on smartphones and tablets, according to a new report released today by Yesmail pia …