Direct MailIndustry News

New study suggests going paperless does not save trees

Study commissioned by Two Sides explains why the popular “go paperless – save trees” slogans are misleading and false. PRESS RELEASE: CHICAGO — Today, Two Sides North America released a new study outlining key facts on why paperless initiatives do not save trees. Findings point to mounting evidence that loss of …

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Direct MailIndustry News

Supremex acquires Premiere Envelope

Supremex Inc., a Canadian manufacturer of a wide range of stock and custom envelopes and a growing provider of packaging and specialty products, has acquired all assets of Premier Envelope Ltd. The acquisition includes affiliated operating entities, and an established manufacturer of stock and custom envelopes, operating in Western Canada. …

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Direct MailIndustry NewsRetail

Connected Canadians embrace new trend: Commuter commerce

14% of Canadian commuters are already engaged in this trend and 76% would consider it if mobile shopping options were easily available A new benchmark study from PayPal Canada and Ipsos reveals that Commuter Commerce, a new shopping behaviour where people shop from their mobile phones while on public transport, is …

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Direct MailTargeting and Acquisition

CMBs and their Impact on Direct Mail

By Claire Petite Canada Post’s move to Community Mail Boxes (CMBs) for all Canadians will undermine the inherent value of physical mail – especially advertising mail. I work in advertising and direct mail is my specialty. I spend a lot of time thinking about how effective direct mail is at …

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