Data-Driven OrganizationsIndustry News

SSI’s Data Now on Single Platform

Data provides access to 60M people and 2,700+ attributes, redefining expectations for data-driven intelligence Research Now SSI, a global leader in first-party data and data services, announces that its extensive portfolio of panel data and integrated data is now on a common platform, making the company a single provider of …

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Data-Driven OrganizationsIndustry Trends

Six Canadian innovators to lead roundtable discussions on digital, data innovation

OTTAWA–New technology has transformed the way we access information, shop, live, socialize and work. On June 19, the Government of Canada launched a national consultation on digital and data transformation. The Canada-wide consultation will help the government understand how Canadians want to drive innovation in a data economy, prepare for …

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Data-Driven OrganizationsIndustry News

Government of Canada launches national consultations on digital and data transformation 

Canadians must have trust and confidence in a digital and data-driven world, Canadian government declares OTTAWA–New technologies have changed the way that we access information, shop, live, socialize and work. As a result of these changes, our economy has transformed to become increasingly data-driven and critical innovations and unparalleled economic …

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April 2018 IssueCustomer PersonasData-Driven OrganizationsTargeting and Acquisition

Why and how Toronto personalized its communication strategy

Data-based avatars enable the City of Toronto to connect with hard-to-reach parts of the community By Rupen Seoni The 506 streetcar slips through the heart of Little India, grazes the top of Chinatown and breezes past the open-air patios of Little Italy. Diverse scenes are commonplace in Toronto. It not …

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Customer Relationship ManagementData AnalyticsData-Driven OrganizationsDirect MailDisruptive TechnologyEngagement & AnalyticsMarketing AutomationTargeting and Acquisition

New Nielsen program tracks “behaviour in the digital age”

MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …

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Data AnalyticsData-Driven Organizations

Analytics achieving results: Are we making progress?

  The purpose of marketing is to connect people with products and services that they want or need. Understanding your customer’s motivation and mindset—along with past patterns and behaviours—and combining these insights with the right offer, message and “hot buttons” at all points of interaction with your brand ultimately lead …

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Data AnalyticsData-Driven Organizations

Technical considerations for data-driven customer-centric orgs

  The CEOs read the news. Your company is falling way behind and it’s all because Amazon is much more customer centric. So out goes a memo telling everyone to be more customer focused and HR sets up a compulsory training class. Does that echo something you’ve seen? Of course, …

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