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New Nielsen program tracks “behaviour in the digital age”

MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …

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Data AnalyticsData-Driven Organizations

Analytics achieving results: Are we making progress?

  The purpose of marketing is to connect people with products and services that they want or need. Understanding your customer’s motivation and mindset—along with past patterns and behaviours—and combining these insights with the right offer, message and “hot buttons” at all points of interaction with your brand ultimately lead …

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Data AnalyticsData-Driven Organizations

Technical considerations for data-driven customer-centric orgs

  The CEOs read the news. Your company is falling way behind and it’s all because Amazon is much more customer centric. So out goes a memo telling everyone to be more customer focused and HR sets up a compulsory training class. Does that echo something you’ve seen? Of course, …

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