Winner: Lighthouse Group
Project Lead: Richard Le
As part of their capstone project for the brand new Advertising and Marketing Communications program at Humber College’s School of Media Studies, Connor Graham, Richard Le and Alex Rudnicki, under the moniker of Lighthouse Group, prepared a marcom strategy including public relations, digital promotions and awards design.
“Winning the award was definitely a proud moment for my whole group including myself,” said Rudnicki. “The recognition felt amazing, the whole team worked day and night to complete our media plan and it was a thrill to have the hard work get noticed by peers in our industry.
“I believe that awards like this, especially for up and comers in the marketing industry, gives the next generation of marketers [such as my group] a sense of pride and confidence that can lead to successful future endeavors.”
The recent graduates are now all working in the industry, and look forward to earning their next CAMP award!
Other finalists in this category: Guelph – Students Offering Support; Hockey Stock; George Brown Marketing Students