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INSIDE BRAND VALUE
(And How to Grow It…and more)

Attend this briefing and you will learn how new research tools make it possible to monitor and show emotional empathy with customers to grow your brand’s actual dollar value. And brand value growth is the bottom line for the C-suite and your board.  Learn how companies are measuring and leveraging emotional empathy. The world’s leading independent branded business valuation and strategy consultancy, headquartered in the City of London, UK, knows the dollar value of brands because they set the bar. Join marketing experts Bill Radcliffe and Mac Ferguson as they demonstrate and analyze the value of brands of Canada’s largest and most prominent companies.  (Do you know the top 100 brand values in Canada? Are they financial services? Retail? Attend and receive the complete report.)

You’ll see how monitoring and managing user or customer experience is the path to brand prosperity. As David Kincaid observes in his recent book, The Value of a Promise Consistently Kept, “when a brand falls short of its promise, customer react emotionally.” Measuring emotions as they emerge is the simplest and most direct way for monitoring UX. New research tools make it possible to monitor and show Emotional Empathy with customers. Learn how and why. Attend with your team and save.

Includes the presentation, networking opportunities,  a full hot breakfast, and handouts.  Don’t miss this rare Canadian presentation from BrandFinance.

July 12, 2017
7:30 – 10 a.m.
The National Club
303 Bay St., Toronto, ON

You must be registered in advance to attend. Fees are $50 per person for up to 2 individuals; Group rate of $145 for up to 4 individuals. Each additional is $25.00. To register more than 5 individuals, please send an email to steve@dmn.ca and request the details.

SPEAKERS:
William (Bill) D Ratcliffe, PhD
Insights Director, Brand Finance, North America

Mack Ferguson
Senior Advisor, Brand Finance, Toronto

BREAKFAST BRIEFING REGISTRATION
  • By submitting this form you are reserving a place at the Direct Marketing Breakfast Briefing on Wednesday, July 12th at the National Club in Toronto. You understand your registration provides a full hot breakfast, networking and handouts. You may register individually (up to 2 individuals) at $50 per person or a group registration of up to 4 delegates from the same organization for just $145. Please complete all fields. You will receive a confirmation and receipt by return email. * = Required Fields
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