Ethnic MarketingLocation-based MarketingTargeting and Acquisition

Making sense of the census for marketers

A growing and increasingly diverse population presents both challenges and opportunities Canadian cites are undergoing rapid demographic shifts that marketers will need to adapt to if they expect to connect with consumers. That’s the message emerging from the 2016 Census. The latest round of data released by Statistics Canada reveals …

Industry News

Canada is now home to more seniors than children

The second wave of data from the 2016 Census covered the age-sex distribution of Canada’s population, dwelling types and the makeup of those living in group housing Age-sex structure Canada’s population continues to grow older and older. In 2016, half the population was over the age of 40. Furthermore, for …