Excellent ExecutionLettershopMailing Logistics

“I wish I’d known that before!” How engaging your mail service provider can help you save big

Those of us that work with Canada Post products on a daily basis are acutely aware of how some people spend far more on postage than they need to and/or do not take advantage of opportunities that could boost sales. As most mail service providers can tell you, it is …

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Direct MailTargeting and Acquisition

Unaddressed mail as point of first contact prospecting tool

In this ever-changing world, we continue to see new prospecting tools, but there is a staple that many marketers continue to rely on and that is direct mail. Of course, direct mail takes on different forms, ranging from targeted, unaddressed pieces to parcels that demand attention, simply based on size. …

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Targeting and Acquisition

Has There Ever Been a Better Time to Consider Direct Mail?

Once upon a time, direct mail reigned supreme in the world of direct marketing. It was the pre-dawn of the internet and no one could have foreseen the impact that the digital revolution was about to have on advertising and marketing and in particular, on direct mail. Ironically, during the …

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Data AnalyticsTargeting and Acquisition

Variable Imaging – Is a Picture Worth a Thousand Words?

If a picture is worth a thousand words, is variable imaging 1,000 times better than variable text? Well, one of the beauties of writing for an online magazine is that we can explore and illustrate the integration of variable text and variable graphics right within the article, so this will …

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Data AnalyticsTargeting and Acquisition

Sighting in Your Rifle and Loading Up for High Impact Results

We have all heard references to the rifle vs. shotgun approach. While it’s true that the latter allows you to reach a broader area and generate some sales, the rifle approach allows you to hone in tighter on your targets. However, if you take the time to “sight in” your …

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Data AnalyticsTargeting and Acquisition

5 Tips for Clean, Usable Data

Your reputation and your ability to communicate effectively are important, and whether you are using direct mail, email or personalized URLs, your data is the underlying foundation. In today’s world we see people with a broad range of skill sets setting up and managing marketing data. This, in turn, leads …

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Targeting and Acquisition

5 Cents, 5 Cents, 5 Cents – The Cost of Being Different

When it comes to direct mail in Canada, 5 cents represents the following: 5 cents – the difference between Standard Machineable and Non-machineable Addressed Admail 5 cents – the amount you can save by conforming to the machineable specifications 5 cents – the cost of being different It is interesting …

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Targeting and Acquisition

Marketing with newsletters

Back in the 90’s it was a cumbersome process trying to get a Publications Mail agreement. Then one day – BOOM – virtually anything could be a “pub” (Publications Mail). The word of the day was, “If it looks like a pub, smells like a pub, it is a pub”. …

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