Unlikely allies: How digital ushered in the new age of DRTV    

At first look, it’s hard to imagine two more diametrically opposed mediums than the young yet sophisticated upstart known as digital advertising, and the old school “loud and proud” world of DRTV. But looks can be deceiving. The truth is, not only do digital marketing and DRTV share a common …

Targeting and Acquisition

2015 Canadian Direct Response Outlook: The Year of Digital Disruption

By Pippa Nutt Now that another hectic holiday season is behind us and we have ushered in the New Year, we can’t help but wonder what 2015 has in store for the world of Direct Response. If the last quarter of 2014 is any indication, it does appear that the …