Data AnalyticsLoyalty

The power of data in building long-term customer loyalty

We as marketers are very lucky to be witnessing a time of great development and exciting change in our industry. For years now, we have been discussing the notion of one-to-one marketing, but without the real technologies and capabilities to fully act on this big idea. Today, the marketing industry …

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Data AnalyticsFundraising

Data philanthropy: Using analytics skills to make a difference in our communities

Many successful organizations around the world have tapped into the power of data analytics to improve their business operations. Analytics has also risen in corporate rank and often now holds a seat at the executive table. Those companies that have taken this data-centric approach glean accurate insights that directly inform …

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Data AnalyticsLoyalty

Making business personal: using data to become a customer centric organization

Retail life used to be a lot simpler and being personal was a natural part of doing business.  Walking into your local butcher, you’d be greeted with not only a smile and a hello, but you’d also be told about the special new venison sausages that you loved and not …

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Data AnalyticsLoyalty

Choosing the right data to get the best customer insights

The challenge facing CMOs since the dawn of marketing has been the need to understand their customers (both current and potential) and to set the direction of their business to respond to, engage with, and ultimately serve the requirements of their customers. Early CMOs spent their time speaking with and …

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