Direct Marketing, Readers

READER CASE STUDIES--Direct Marketing

Financial Services Sector, Selected Companies

(click company name for detailed list)

These are CASE STUDIES of DM's readership
in the financial services sector.
It is not a complete listing of all readers at
each company and it is not a list of all companies
in this sector.

Click here to see sample reader lists from
companies in various other sectors.

#33 Manulife Financial

#65 RBC Financial Group

#113 TD Bank Financial Group

#149 MBNA

#177 American Express

	Assistant Segment Manager Associate Manager Business Development Team Leader Campaign Administrator Campaign Analyst Campaign Information Manager Director, Database Marketing, Card Products Director of Customer Insights & Analysis Director of Modeling and Analytics Director, Customer Care Internet Manager, Email Manager, Acquisition and Consolidation Manager, Business Contact Centre Manager, Product Offers Marketing Analyst Marketing Insights Manager Marketing Manager Product Manager Product Manager, Mortgages Segment Manager Senior Director, Marketing Communications Senior Marketing Manager, Retail Banking Senior Product Manager Senior Vice President, Product Risk Management Senior Database Marketing Analyst VP Marketing & Business Develoment, Card Products VP of Retail Risk Management Total executives at CIBC: 49 (back to top)

	Assisant VP, Marketing Assistant VP AVP Marketing & Product Development Communication Specialist Director, Affinity Markets Direct Marketing Copywriter Director of Creative Resources Internet Services Manager Manager Marketing Information & Research Manager, Strategic Marketing Market Research Marketing Associate Marketing Database Consultant Marketing Manager Marketing Director, Travel Insurance Product Manager Production Consultant Senior Graphic Designer VP General Manager, Affinity Markets VP Marketing & Strategy VP, Marketing, Group Benefits Total executives at Manulife: 24 (back to top)

	Direct Mail Production Specialist Director Brand Identity Director, Emarketing Director, Integrated Marketing Director, Marketing Director, Marketing & Communications Email Marketing Manager Head, Campaign Insights & Analytics Manager Contact Centre, National Outbound Manager Marketing Manager of Customer Intelligence and Analytics Manager, Acquisition Manager, Advertising & Interactive Properties Manager, Campaign Insights & Analytics Manager, Marketing Manager, Marketing & Communications Manager, Product Coordination Managing Director, Marketing, RBC Investments Marketing Associate Marketing Manager Marketing Manager, RBC Funds Production Manager-RBC Marketing Resource Analyst Senior Manager Senior Manager Marketing Senior Manager, Emarketing & New Initiatives Senior Marketing Manager VP Marketing VP, PCD Business Development Total executives at RBC Financial: 64 (back to top)

	Associate Manager, Marketing Avp Customer Information & List Mngt AVP Direct & Marketing Services AVP, Direct & Marketing Services Manager Internet Content & eBanking Project Analyst Project Manager Senior Manager, Marketing Senior Vp, Advertising & Marketing Services VP Advertising & Marketing Vp Marketing Research & Customer Care Total executives at TD Bank: 37 (back to top)

	Assitant Vice President, Database Marketing Executive Vice President Risk Management Analyst Senior Personal Banking Officer Senior Vice President SVP, Customer Operations Executive Vice President Vice President of Marketing Vice President,Sales VP-TACS Director Total executives at MBNA: 15 (back to top)

	Assistant Manager Card Lending Assistant Manager Customer Engagement Assistant Manager, Acquisition Assistant Manager, Card Marketing Assistant Manger, Strategic Assistant Marketing Manager Director, Acquisition & Small Business Services Director Cardmember Acquisition Marketing Manager Senior Marketing Manager Snr Manager Marketing Vice President, Consumer Products Total executives at Amex Bank of Canada: 33 (back to top)