Direct Marketing is published monthly and read by a national Canadian audience of approximately 17,000 executives (6,400 primary readers, with 11,000 pass along readers, including conference distribution copies) who create, analyse, manage and fulfill data-driven marketing strategies.
Individually addressed and mailed to senior executives who have requested the publication each month, DM focuses on helping our readers deliver measurable marketing campaigns that use data, analytical tools, multiple channels, and have a demonstrable impact on the bottom line.
Subscribers also receive two annual directories:
>> DM Industry Sourcebook (January)
>> List of Lists (August).
The DM Industry Sourcebook is a detailed reference tool which profies and provides contact information for more than 800 industry vendors who work with Canada's direct marketers.
The List of Lists is Canada's only comprehensive, non-vendor owned reference guide to more than 1,000 mail and email lists and databases available for rent to direct marketers.
See sample actual readers in the Financial Services Sector here
See sample actual readers from other companies here
Direct Mail is a preferred advertising vehicle for the future!
Next to Web sites, which businesses are increasingly recognizing to be a new and important element of corporate presence, advertisers identify direct mail as the media with the highest projected increase in usage.
Projected Change In Frequency
Of Using Various Media (% Of Advertisers)